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The Product Marketing Manager shall lead the marketing efforts for a mobile app company. The candidate should have a strong background in mobile app marketing, a deep understanding of user behavior, and a proven ability to develop and execute successful marketing strategies. The candidate shall be responsible for driving user acquisition, engagement, and retention through effective campaigns, messaging, and collaboration with cross-functional teams.

Responsibilities:

– Develop and execute comprehensive, integrated product marketing strategies for our mobile app to drive user acquisition, engagement, and retention.

– Conduct market research to understand target audiences, industry trends, and competitive landscapes.

– Collaborate closely with product management, design, and development teams to gather insights and effectively communicate product features and benefits.

– Create compelling and targeted messaging for different user segments, ensuring consistency across all communication channels.

– Lead the development of marketing collateral, including app store assets, landing pages, email campaigns, digital media campaigns, and social media content.

– Create and optimize app store assets, including app descriptions, screenshots, and promotional materials, to enhance app visibility and download rates.

– Plan and execute product launches, including coordinating with cross-functional teams to ensure successful go-to-market strategies.

– Utilize data and analytics to measure the effectiveness of marketing campaigns, optimize user funnels, make data-driven adjustments and drive continuous improvement using Mobile Measurement Platforms (MMP) and other data analysis tools.

– Manage relationships with external agencies, partners, and influencers to expand the app’s reach.

– Conduct market research to understand target audiences, industry trends, and competitive landscapes.

– Stay informed about industry best practices, app store guidelines, and emerging trends to drive continuous improvement in marketing strategies.

– Analyze customer feedback and behavior to identify opportunities for feature improvements and communication enhancements.

Requirements:

– Must possess a strong background in mobile app marketing, a deep understanding of user behavior, and a proven ability to develop and execute successful marketing strategies.

– Must be responsible for driving user acquisition, engagement, and retention through effective campaigns, messaging, and collaboration with cross-functional teams.

– Product management skills.

– Marketing expertise.

– Decision-making skills.

– Organizational skills.

– Analytical skills.

– Prioritization skills.

– Excellent Communcation skills (English & Arabic)

Qualifications:

– Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.

– Proven experience as a Product Marketing Manager, with a focus on mobile app promotion.

– Strong understanding of mobile app.